Truly
The math was simple. Truly has a ton of flavors, more than any other hard seltzer. It was the height of the pandemic when everyone was uncovering all the previously undicovered flavors of themselves. And most importantly, Dua Lipa was the hottest musical act on the block. You throw David LaChapelle in the mix, and you’ve got a certified classic.
Print by David LaChapelle:
We made some delicious animated films to show off the new tea and lemonade ranges. There was a 20 minutes argument over whether or not the peach in the tea spot was jiggly enough. Advertising rules.